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  • 06/06 to 07/25

    IRONCOWBOY

    50 Ironman courses, 50 consecutive days, through all 50 States.

    Meetup event
    THE 50 - 50 - 50
    50
    DAYS
    Start
    06/06/2015
    End
    07/25/2015
    STATES
    Starting in
    Hawaii
    Ending in
    Utah
    RACES
    One Ironman per state
    James currently holds 2 Guinness World Records.
    One for the most half Ironman completed in a year
    (22) and one for the most full Ironman races
    completed in a year (30). 
    Now he will attempt the 50-50-50....
    THE IRON COWBOY
    the iron cowboy
    JAMES LAWRENCE
    aka The IronCowboy
    age
    39
    Years old
    age
    LINDON, Utah
    Live
    age
    5,9” - 173cm
    Measures
    age
    Yes I can, and
    yes I will
    Favorite Quote
    I am an athlete. I am a proud father of four daughters and one son, and I compete in endurance races and Ironman triathlons.
    I currently hold two world records in the 70.3 and 140.6 distance triathlons, and am still not satisfied. In 2012 I tackled and destroyed the previous world record for most Ironmans done in a year by completing 30 races, winning two titles, and placing 2nd in 5 others. Throughout 2012 my body grew surprisingly stronger and my mind more determined as I travelled through 11 countries and completed all 30 events.
    After all this I knew I was capable of a greater and more grueling challenge. So, what’s next for me? The seemingly -impossible:
    50 Ironmans, 50 consecutive days through all 50 states.
    I want to test the true limits of my mind and body, and I want the people in the United States and around the world to join me and my family as we race across the country.
    HONORS & AWARDS
    Guinness World Records
    Two-time Guinness World Record Holder
    "The most Ironman 70.3 races completed in one year was 22 by James Lawrence (USA) of Lindon, Utah, USA, between 27 March and 13 November 2010."
    Lawrence concluded his record by participating in the Ironman 70.3 World Championships. An Ironman 70.3 is classified as a "half-Ironman." Participants must complete a 1.93 km (1.2 mi) swim, 90.12 km (56 mi) cycle, and 21.08 km (13.1 mi) run. Lawrence's best time for any of the races was 4 hr 39 min 24 sec in his 11th race.
    View more
    Guinness World Records
    "The most Ironman races completed in one year is 30 and was achieved by James Lawrence (USA) between 1 January and 31 December 2012."
    James began his attempt on 8 January 2012 by running the HITS Naples 2012 race in Naples, Florida, and ran his thirtieth and final Ironman race of the year at the 2012 HITS Championship in Palm Springs, California, on 2 December 2012. He ran the majority of the races in his native USA, running 20 different Ironman races across the country. However, also ran two races in Canada and one each in Australia, South Africa, Brazil, Germany, Austria, France, Switzerland and Mexico. This is James' second Guinness World Records title, having set the record for 'Most Ironman 70.3 races completed in a year' in 2010.
    View more
    THE ROADMAP
    Dates & states
    • 1- Hawaii - Kauai - Saturday, June 06, 2015
    • 2- Alaska - Anchorage - Sunday, June 07, 2015
    • 3-Washington - Bothell - Monday, June 08, 2015
    • 4-Oregon - Tillamook - Tuesday, June 09, 2015
    • 5-California - Sacramento - Wednesday, June 10, 2015
    • 6-Nevada - Las Vegas - Thursday, June 11, 2015
    • 7-Arizona - Flagstaff - Friday, June 12, 2015
    • 8-New Mexico - Santa Fe - Saturday, June 13, 2015
    • 9-Colorado - Pueblo - Sunday, June 14, 2015
    • 10-Kansas - Garden City - Monday, June 15, 2015
    • 11- Oklahoma - Oklahoma City - Tuesday, June 16, 2015
    • 12-Texas - Plano - Wednesday, June 17, 2015
    • 13-Louisiana - Shreveport - Thursday, June 18, 2015
    • 14-Arkansas - Little Rock - Friday, June 19, 2015
    • 15-Missouri - Springfield - Saturday, June 20, 2015
    • 16-Kentucky - Henderson - Sunday, June 21, 2015
    • 17-Tennessee - Jackson - Monday, June 22, 2015
    • 18-Mississippi - Columbus - Tuesday, June 23, 2015
    • 19-Alabama - Enterprise - Wednesday, June 24, 2015
    • 20-Florida - Jacksonville - Thursday, June 25, 2015
    • 21-Georgia - Savannah - Friday, June 26, 2015
    • 22-South Carolina - Darlington - Saturday, June 27, 2015
    • 23-North Carolina - Wilson - Sunday, June 28, 2015
    • 24-Virginia - Petersburg - Monday, June 29, 2015
    • 25-Maryland - Cambridge - Tuesday, June 30, 2015
    • 26-Delaware - Wilmington - Wednesday, July 01, 2015
    • 27-New Jersey - Burlington - Thursday, July 02, 2015
    • 28-Connecticut - Hamden - Friday, July 03, 2015
    • 29-Rhode Island - Providence - Saturday, July 04, 2015
    • 30-Massachusetts - Brighton - Sunday, July 05, 2015
    • 31-New Hampshire - Portsmouth - Monday, July 06, 2015
    • 32-Maine - Biddeford - Tuesday, July 07, 2015
    • 33-Vermont - Burlington - Wednesday, July 08, 2015
    • 34-New York - Lake Placid - Thursday, July 09, 2015
    • 35-Pennsylvania - Scranton - Friday, July 10, 2015
    • 36-West Virginia - Clarksburg - Saturday, July 11, 2015
    • 37-Ohio - Cuyahoga - Sunday, July 12, 2015
    • 38-Michigan - Ann Arbor - Monday, July 13, 2015
    • 39-Indiana - South Bend - Tuesday, July 14, 2015
    • 40-Illinois - Champaign - Wednesday, July 15, 2015
    • 41-Wisconsin - Madison - Thursday, July 16, 2015
    • 42-Minnesota - Rochester - Friday, July 17, 2015
    • 43-Iowa - Forest City - Saturday, July 18, 2015
    • 44-Nebraska - South Sioux City - Sunday, July 19, 2015
    • 45-South Dakota - Aberdeen - Monday, July 20, 2015
    • 46-North Dakota - Bismark - Tuesday, July 21, 2015
    • 47-Montana - Billings - Wednesday, July 22, 2015
    • 48-Wyoming - Sheridan - Thursday, July 23, 2015
    • 49-Idaho - Idaho Falls - Friday, July 24, 2015
    • 50-Utah - Midway - Saturday, July 25, 2015
    Flag Each state has a unique course that will commence in an open water venue with an indoor pool back-up option in case of inclement weather. The swim will be followed up by a 112 mile bike, and will conclude with a 26.2 marathon run. We are encouraging people to come out in a big way and register to participate in any portion of The Cowboy’s day—particularly the final 5K of the marathon which will end at a health food venue selected by locals. All proceeds from race entries will go to charity.
    Medaille We will have our film documentary crew following James and his family in the motor home capturing the excitement, drama, successes, and highs and lows of their 50 day quest to bring awareness to a nationwide obesity epidemic. In addition to the documentary we will have local media present at each finish line to further enhance your brand’s visibility.
    THE CHALLENGE
    50
    CONSECUTIVE DAYS
    STATES
    IRONMAN COURSES
    THE IRON COWBOY 50-50-50
    “ I can, and I will.”
    Play Video
    WHY AM I DOING THIS?
    This is the first generation where we as parents are slated to outlive our children, and as a father of five this really hits home. Obesity is a far too common, serious, and costly plague. Obesity-related conditions include heart disease, stroke, type 2 diabetes, and certain types of cancer; some of the leading causes of preventable death. More than one-third (34.9% or 78.6 million) of U.S. adults are obese, and the estimated annual medical cost of obesity in the U.S. was $147 billion US dollars in 2008.
    Additionally, the medical costs associated with the obese were $1,429 higher than those of normal weight. I want people to join me in the 50 day challenge and set the ultimate example to their children.
    KEY NUMBERS
    79 M
    Americans are obese
    $147 B
    financial impact
    29.1 M
    Americans have type 2 diabetes
    920,000
    annual heart aks
    18%
    of children are obese
    #RespectTheDistance
    THE TEAM
    JORDAN MADDOCKS

    Jordan Maddocks is an internet technology entrepreneur. In 2007 he started the successful property management franchise KeyRenter.com and then in 2013 went on to build the first “managed by owner” property management platform RentTree.com. At the age of 21, Jordan was the youngest real estate broker in the state of Utah and after only two years in business was the first person to ever receive the award for “Best Property Management Company” by Utah’s best of state awards. Jordan has been involved with endurance sports for the last 10 years having completed 20 marathons, 4 half distance ironman's and 1 full distance ironman. Breaking records, inspiring other people, and having fun is what interested Jordan in joining the team.
    about.me/ironcowboy
    JORDAN MADDOCKS
    Project Manager
    PETER VIDMAR

    Peter Vidmar is the highest scoring American gymnast in Olympic history. The winner of numerous national and international titles, Peter finished his successful career at the 1984 Olympic Games. As the USA men's gymnastics team captain, he led his teammates to America's first ever team gold medal with their stunning upset victory over the defending world champions, the People's Republic of China. He went on to win the silver medal in the individual all-around competition (the first American to have won an Olympic All-Around medal), and with a perfect score of 10, he captured the gold medal on the pommel horse.
    PETER VIDMAR
    Project Advisor
    DR. DALLAS MAKIN

    Dr. Dallas Makin is a sports chiropractor who uses chiropractic, clinical acupuncture, applied kinesiology and physical therapies to treat athletes of all levels. Doctor Makin has dedicated his career to learning the latest techniques in helping athletes in a natural, surgery-free way, and referring to the proper professional when surgery is inevitable. He takes pride in his passion of seeing each patient respond positively.
    DR. DALLAS MAKIN
    Project Chiropractor
    NATHAN GOODYEAR

    Dr. Nathan Goodyear is the founder, co-owner, and lead physician at Seasons in Farragut, Tennessee. His passion for wellness began with his own 100 pound post-football career weight loss. He is dedicated to offering the latest advancements in traditional medicine with the most holistic approach to treatment possible.
    Dr. Goodyear received his Bachelor of Arts from Louisiana Tech University in Ruston, LA and Doctor of Medicine from LSU Health Sciences Center in Shreveport, LA. He is Board Certified in Gynecology and is a Fellowship-Trained Metabolic Specialist (Anti-Aging/Regenerative Medicine). He was the Chief Resident in Obstetrics/Gynecology at the University of Tennessee in Knoxville.
    NATHAN GOODYEAR
    Doctor
    DAVID WARDEN

    David Warden is the founder of David Warden Coaching where he coaches athletes of all abilities. An internationally-recognized triathlon coach and overall winner of 19 triathlon events, he is former vice president of the USA Triathlon Rocky Mountain Regional Council. He has more than 15 years of experience in endurance sports, having been named 2011 USA Triathlon Rocky Mountain sprint-distance champion and a three-time USA Triathlon All-American.
    DAVID WARDEN
    Coach
    ALEX RUDD

    Alex is a digital marketing ninja who specializes in digital product launches and collaborative branding. He made his mark running marketing campaign for Fortune 500 companies include Sony, Intermountain Healthcare, EA, Ubisoft, Microsoft and more. He has won multiple digital media marketing honors including awards for innovative campaigns and breaking records for success on new product launches. His passion is taking people's idea, making them into a reality, and then bringing it to the world.
    ALEX RUDD
    Evangelist
    STEVE BRAZIL

    B. Eng, B. Kin, CSCS, CPT Owner/Operator www.integrityperformance.ca Calgary, AB Steve grew up in St. John’s, NL Canada, during which time he played a multitude of sports. For the past decade he has been working with athletes of varying abilities and sports as well as the general population with one single goal in mind for them all. This goal is to keep them injury free and perform to the best of their abilities. In consultation with some of Canada’s best sport physiotherapists he has also helped many athlete’s rehabilitate a variety of injuries.
    STEVE BRAZIL
    Doctor
    NATALIE RASMUSSEN

    Natalie Rasmussen graduated as class president and ambassador from the Utah College of Massage Therapy. She also received additional training from prominent message therapist Alex Guerrero, and specializes in sport, injury, and rehab massage.
    NATALIE RASMUSSEN
    Massage Therapist
    BRYAN ROWLAND

    http://bryanrowland.com/
    BRYAN ROWLAND
    Director
    WHY SHOULD YOU JOIN PARTNERS
    REASON
    ONE
    Brand Exposure to Premium Audience
    Consider the marketing exposure you will receive through our print and digital efforts both internally and via our national/local media partnerships. You will get weeks of pre-event exposure to your target audience as well both during and after the event. A documentary will be filmed to capture James’ every step of the way, as well as a webisode crew providing real time coverage via YouTube and Vimeo for the world to follow. This will allow for continuous brand integration and exposure long after the event has been completed.
    REASON
    TWO
    Exceptional Content/Unique Opportunity/History
    If you google “world’s hardest/most extreme sporting event” it’s likely that you will find the Ironman distance triathlon listed under the number 1 spot. James is going to do 50 in a row. Given the extremity and the “never been done before” factor of the event the content produced will be especially distinct and will draw upon a large, worldwide audience. This audience will be able to witness in real-time the trials and triumphs James goes through to complete the hardest sporting event in history. Sponsors will be able to share this spot in history, accredited for producing such a feat.
    REASON
    THREE
    Cause - SHIFT the course of worldwide Epidemic
    Obesity has turned into an outbreak of global proportions. The 50-50-50 challenge is being done to exclaim to the world that obesity is a choice, and by eating real foods and being active one can accomplish any goal they set their mind to. Through this message, brands sponsoring this event will unite with James to inspire the world to shift their eating and activity habits. With your support, James will accomplish the toughest sporting feat imaginable in hopes of shifting the direction of one of the most destructive pandemic we face.
    MARKETING

    our social media

    our Websites

    PACKAGES
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    available / 20 17
    Title
    • Marquee Brand Play
    • Headline Sponsor for Final Event
    • Brand-custom Bikes
    • Custom Gear: Tri-kit, support apparel, finisher medal (10 days exclusive branding)
    • Brand Play on ALL-sponsor Tri-kit
      (5 days)
    • Corporate Speaking Engagement
    • Execuitive Producer Credit Documentary/website
    • Social Media Mentions/Brand Shoutouts
    • Brand-Event Integration
    Partner
    • Premium Brand Play
    • Brand-custom Bikes
    • Custom Gear: Tri-kit, support apparel, finisher medal (5 days exclusive branding)
    • Brand Play on ALL-sponsor Tri-kit (5 days)
    • Corporate Speaking Engagement
    • Execuitive Producer Credit Documentary/website
    • Social Media Mentions/Brand Shoutouts
    • Brand-Event Integration
    Associate
    • Custom Gear: Tri-kit, support apparel, finisher medal (1 day exclusive branding)
    • Brand Play on ALL-sponsor Tri-kit (5 days)
    • Producer Credit Documentary/website
    • Social Media Mentions/Brand Shoutouts
    Benefactor
    • Brand Play on ALL-sponsor Tri-kit (5 days)
    • Producer Credit Documentary/website
    • Social Media Mentions/Brand Shoutouts
    RESPECT THE DISTANCE

    Blueseventy

    Young Living

    Fezzari

    Oakley

    airbnb

    Epix

    Rudy Project

    Altra

    CEP
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    We're just users like you: Like you, we were organizing events or launching projects, like you we were, and still are, passionated like a Spartiate, like you we are dreamers, but also like you, when it came to sponsorship, we were lost in this huge industry jungle.
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